More powerful, more stable and even better: Our optimized toothpaste formulas!

Summary: In an interview, Heber Gonzalez, co-founder of Natch, explains the optimization of Natch Tabs. The toothpaste tablets became more stable and resistant to moisture and temperature, while natural ingredients such as zeolites and acacia gum were added to neutralize acids and support gums. A taste test with children led to the introduction of chewing gum flavor for the new children's tabs, which contain a mild formula without essential oils.

An interview with Heber Gonzalez, Co-Founder and Managing Director of Natch

We emphasize it again and again - healthy starts in the mouth! To support your oral microbiome and thus your immune system even better, we have optimized our toothpaste formulas and tested them in the lab! In addition, the tabs are now more stable and resistant to moisture and temperature fluctuations. Thanks to newly added food-grade ingredients, we have been able to improve the shelf life. The natural purity and easy to dissolve, creamy, foamy texture that makes Natch Tabs so unique remains.
This was a months-long process that was completed perfectly with the support of the community and all partners.
Natch co-founder Heber Gonzalez explains what's behind it here!

1. all Natch Tabs score with healthy and natural ingredients - what exactly has been optimized now?

The core of our product, our ingredients, are still natural, healthy, tasty and effective. The challenge was to improve the strength and stability of our tabs and ensure they could withstand travel and wide fluctuations in weather and humidity, while maintaining the texture and consistency that characterize Natch tabs.
This proved to be quite a challenge. However, after nearly six months of intensive testing and experimentation in the lab, we were able to successfully optimize the formula by adjusting the ratios and adding some additional healthy core ingredients for improved stability.

2. can you say more about the new ingredients, can they be found in other common products?

Natch Tabs are now enriched with zeolites, which play an important role in detoxifying and neutralizing acids in the mouth. With strong antibacterial properties, zeolites have a negative charge that allows them to attract and bind positively charged particles such as heavy metals and toxins, much like a magnet. Our pharmaceutical grade zeolites ensure that the quality is carefully controlled for safe ingestion.

In addition, our tablets now contain acacia gum, also known as gum arabic. This natural, honey-like substance is extracted from the sap of the Acacia Senegal tree, which is native to regions of Africa, India and the Middle East. Acacia gum is known for its numerous health benefits. Studies have proven its effectiveness in the treatment of plaque-induced gingivitis and chronic periodontitis.
Both ingredients optimize our tabs!

3. how often do you test the formulas to further optimize them and can you describe how this works?

This has been an ongoing endeavor over the past year as we wanted to address the challenges mentioned above. We are in constant communication with our laboratories and closely monitor the testing processes, which usually take many months.
We have received a lot of feedback from our fans and have focused on the most frequently mentioned problems, i.e. making the tabs more weather and travel resistant. I would say we now have a near-perfect tablet, but improvement is a never-ending process.

In the end, however, the effort is worth it, as you can see from the immense positive feedback from dental specialists!

4. speaking of new, the kids tabs are brand new too - maybe you can tell us a bit about your “kids test day” where the flavor of the tabs was decided?

We wanted to get real-time feedback on the taste, texture and overall experience of the four flavors we developed. So we invited around 30 families, many of whom had 2-3 children between the ages of 4 and 12. Our flavors were raspberry lemonade, bubble gum, dark cherry and vanilla cocoa. All children were asked to list the flavors they liked best before trying the tabs. They were asked the same question after trying all four flavors to compare them. The results were again mixed, as many children had listed one flavor as their preference before tasting, but switched to another after tasting. All the other flavors are also fantastic and we plan to make them all. However, we decided on bubblegum first as it would probably have the most 'mass appeal' with our online customer base.
The children's formula is slightly different to the adult one. They don't contain essential oils or menthol, which give little mouths a rather “sharp” sensation. They also contain acacia gum and zeolites, just like the adult tabs, but also zinc, which has strong antibacterial and anti-plaque properties.