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Five days, over 1,000 fresh smiles, and a completely new level of natural oral care – the International Dental Show (IDS) 2025 in Cologne was a true milestone for Natch.
We were part of the Minilu booth in Hall 10.1 – probably one of the most visited spots at the entire trade show. The energy was high, the crowd was curious, and the interest in our new formulas was overwhelming.
Our new products – Boombastic Mouthwash and Prof. Dr. Shaman – officially launched on March 25, and are now available on minilu.de and natchlabs.com.
We were especially thrilled by the reactions from international dental professionals, oral care specialists, and dental influencers, who not only celebrated our innovations but shared their excitement in real time across social media. Natch made a lasting impression – worldwide.
Postbiotics are bioactive metabolites produced by probiotic bacteria – including enzymes, short-chain fatty acids, and antimicrobial peptides. Unlike harsh substances like alcohol or aggressive surfactants, postbiotics support your oral microbiome instead of harming it.
They help strengthen the good bacteria in your mouth, reduce inflammation, and promote a naturally balanced ecosystem. In our new Natch formulas, they act like smart bodyguards for your mouth – natural, effective, and sustainable.
Keyword Focus:postbiotics oral care, oral microbiome, natural dental cleaning
Hydroxyapatite is a biomimetic mineral that makes up around 97% of your natural tooth enamel. In our formulas, it acts as a gentle restorative: filling in microscopic cracks, remineralizing weakened spots, making teeth feel smoother and stronger – and even naturally whiter. All without fluoride.
Keyword Focus:hydroxyapatite enamel repair, remineralizing toothpaste, fluoride-free dental care
A standout moment for many at IDS: our new waterless mouthwash – Boombastic.
Instead of a classic toothpaste, this formula comes in a compact tablet form – activated solely by your saliva. As you chew, the tablet transforms into a foamy, voluminous mouthwash that spreads naturally throughout your mouth.
No added water. No plastic waste. No harsh ingredients that could irritate your oral tissues or damage your microbiome.
How to use it:
Bite it gently with your front teeth, let it dissolve in your mouth, swish it around – and spit it out (or even swallow it, if needed).
The result? A burst of freshness and a clean-mouth feel – anywhere, anytime. Perfect for travel, daily routines, and a zero-waste lifestyle.
Keyword Focus:waterless mouthwash, travel-friendly oral care, sustainable dental tablets
The response was beyond our expectations – from dentists and hygienists to influencers and curious consumers. Just days after launching on March 25, both Boombastic Mouthwash and Prof. Dr. Shaman became top sellers on our website.
For us, this is more than just a success. It’s a signal:
The future of oral care is natural, microbiome-friendly – and it begins in the mouth.
Thank you, IDS. And thank you to everyone who joined us. Let’s keep brushing the future.
These toothpaste tabs combine postbiotics, hydroxyapatite, zinc, arginine, oak bark, clove, ginger, and vitamin B12 to:
Ideal for anyone with gum concerns or those who want to actively care for their oral microbiome.
Freshness, redefined: These chewable mouthwash tabs are perfect for on the go and combine postbiotics, hydroxyapatite, double mint, bergamot, and zinc to support:
Just chew, let it foam, swish, and spit out. No water, no alcohol or questionable ingredients. Just mother nature pressed into a tablet.
