We are Natch!

Many companies are making strides to protect the planet from plastic waste, we love and support this fully! For us, protecting the planet is important but it is also important to protect ourselves. So we've designed Natch to be a highly effective toothpaste that harnesses the natural superpowers of Mother Earth by relying on premium food-grade ingredients. By choosing Natch you are not only making a sustainable choice you are also taking a step towards a healthier lifestyle.

Natch Labs is the brainchild of Berlin founders Heber Gonzalez and Norbert Richard Meinike. With 30+ years of combined experience as entrepreneurs, we came together over a shared vision of revolutionizing the oral care industry. We are committed to our philosophy that your oral care is better without harsh ingredrients and that education is the key to inspire healthier buying choices.