Cistus & Grapefruit – Plant-Based Power for Your Microbiome

Two natural heroes for a balanced, healthy mouth.

1. What is Cistus?

Cistus incanus, also known as rock rose, is a resilient Mediterranean plant rich in polyphenols – antioxidant plant compounds known for their anti-inflammatory and antimicrobial effects.

For centuries, Cistus has been used in traditional herbal medicine to strengthen the immune system, soothe inflammation, and care for sensitive mucous membranes.

In oral care, Cistus can:

🛡️ Inhibit unwanted pathogens and viruses (e.g., Candida, Streptococcus mutans)

🌿 Soothe and support inflamed or irritated gums

🦷 Protect the oral mucosa and regulate the oral microbiome

🔄 Promote regeneration of sensitive tissue

2. What does Grapefruit do?

The essential oils extracted from grapefruit peels are rich in terpenes such as limonene – which not only smell incredibly fresh but also offer antimicrobial properties.

In oral care, grapefruit can:

🧼 Help combat plaque-causing bacteria
💧 Stimulate saliva production and support oral moisture
👄 Freshen breath naturally
⚖️ Support a healthy, alkaline oral environment
🍊 Provide a uniquely bitter-sweet and refreshing taste

3. The Perfect Duo: Bitter Meets Bright

The combination of herbaceous Cistus and zesty grapefruit is more than a sensory experience – it’s a functional symbiosis for your everyday oral care.

💚 Cistus protects, calms, and strengthens your mucosa

💛 Grapefruit refreshes, cleanses, and invigorates

Together with postbiotics, hydroxyapatite, and xylitol, this duo becomes a bioactive care concept that:

✔️ Strengthens your oral microbiome

✔️ Soothes irritated gums

✔️ Delivers long-lasting breath freshness

Conclusion: Botanical Power for Your Smile

Cistus & Grapefruit are far more than aromatic highlights – they’re true multitaskers with proven benefits for oral health.

Together, they bring balance, protection, and natural vitality to your routine – and fit perfectly into Natch’s microbiome-friendly philosophy.

We are Natch!

Many companies are making strides to protect the planet from plastic waste, we love and support this fully! For us, protecting the planet is important but it is also important to protect ourselves. So we've designed Natch to be a highly effective toothpaste that harnesses the natural superpowers of Mother Earth by relying on premium food-grade ingredients. By choosing Natch you are not only making a sustainable choice you are also taking a step towards a healthier lifestyle.

Natch Labs is the brainchild of Berlin founders Heber Gonzalez and Norbert Richard Meinike. With 30+ years of combined experience as entrepreneurs, we came together over a shared vision of revolutionizing the oral care industry. We are committed to our philosophy that your oral care is better without harsh ingredrients and that education is the key to inspire healthier buying choices.

Our Vision:

To challenge the norm in conventional oral care and inspire change for a healthier sustainable lifestyle.

The Early Days

In the summer of 2018, disappointed with the available options of toothpaste that were great tasting, sustainable, and healthy, Heber began experimenting. He chose all-natural ingredients from every corner of the globe that were not only effective, but healthy for you and for the planet. What started out as a hobby soon turned into a passion. After testing hundreds of different variations, he had crafted a unique toothpaste formula in the form of a tablet. And thus, the seed of Natch was planted.

In early 2020, Heber introduced his experimental toothpaste tabs to Norbert who was immediately hooked. Norbert loved the various flavors, organic ingredients, and the idea of a healthier alternative that doesn't come in a plastic tube. They decided to join forces to further improve and develop this new mutual passion into a game-changing product. This is how Natch Labs was born.

The NATCH concept is about changing mindsets towards a healthier and sustainable lifestyle. By educating people about the unnecessary harms of conventional products, Natch will revolutionize the way people think about not only toothpaste, but hopefully all self-care products.

We are glad you are on this journey with us!

-Heber & Norbert