Digital accessibility

Digital accessibility – Natch Labs

As of July 2025

Natch Labs GmbH strives to make its website accessible in accordance with the Accessibility Enhancement Act (BFSG) and WCAG 2.1 AA standards.

Current compliance status:
Our website meets the most important requirements for digital accessibility. Some minor improvements (e.g., image descriptions and screen reader optimizations) are currently being implemented.

Already implemented:

  • Keyboard operability of all navigation and shop functions
  • Semantic HTML structure for screen readers
  • Language attributes for German and English content
  • Sufficient color contrast on buttons, texts, and icons
  • Alternative image descriptions (alt texts) for products and content pages

In planning/implementation (by October 2025):

  • Optimization of alt texts for images
  • Specific screen reader tests and adjustments for VoiceOver

Feedback and contact:
If you notice any barriers on our website or need assistance, please contact us:
✉️ hello@natchlabs.com

We welcome any feedback and will endeavor to respond within 14 days.

Last review: July 2025
Next scheduled review: October 2025

We are Natch!

Many companies are making strides to protect the planet from plastic waste, we love and support this fully! For us, protecting the planet is important but it is also important to protect ourselves. So we've designed Natch to be a highly effective toothpaste that harnesses the natural superpowers of Mother Earth by relying on premium food-grade ingredients. By choosing Natch you are not only making a sustainable choice you are also taking a step towards a healthier lifestyle.

Natch Labs is the brainchild of Berlin founders Heber Gonzalez and Norbert Richard Meinike. With 30+ years of combined experience as entrepreneurs, we came together over a shared vision of revolutionizing the oral care industry. We are committed to our philosophy that your oral care is better without harsh ingredrients and that education is the key to inspire healthier buying choices.

Our Vision:

To challenge the norm in conventional oral care and inspire change for a healthier sustainable lifestyle.

The Early Days

In the summer of 2018, disappointed with the available options of toothpaste that were great tasting, sustainable, and healthy, Heber began experimenting. He chose all-natural ingredients from every corner of the globe that were not only effective, but healthy for you and for the planet. What started out as a hobby soon turned into a passion. After testing hundreds of different variations, he had crafted a unique toothpaste formula in the form of a tablet. And thus, the seed of Natch was planted.

In early 2020, Heber introduced his experimental toothpaste tabs to Norbert who was immediately hooked. Norbert loved the various flavors, organic ingredients, and the idea of a healthier alternative that doesn't come in a plastic tube. They decided to join forces to further improve and develop this new mutual passion into a game-changing product. This is how Natch Labs was born.

The NATCH concept is about changing mindsets towards a healthier and sustainable lifestyle. By educating people about the unnecessary harms of conventional products, Natch will revolutionize the way people think about not only toothpaste, but hopefully all self-care products.

We are glad you are on this journey with us!

-Heber & Norbert