🏆 Natch Wins Gold at the Junior Design Awards 2025
“Best Health & Wellbeing Brand” for the Tooth Monster Kids’ Tabs!
We’re beyond proud to announce that our Tooth Monster Bubblegum Tabs have just won Gold at the Junior Design Awards 2025 in London — in the category Best Health & Wellbeing Brand.
This marks our seventh award, and it means the world to us. It’s a huge recognition of what drives us at Natch every single day: making oral care healthy, sustainable, and fun — for adults and for kids.
From day one, our vision was clear:
To transform toothbrushing into something that’s good for you — and enjoyable, too.
That the British Junior Magazine jury saw and celebrated this exact mission makes us incredibly proud.
What the jury said
“These little glass jars of toothpaste tabs really grabbed our judges’ attention with their playful graphic labels featuring a rather lairy looking monster! The panel could see that these handy tabs would be a great way to encourage kids to take a fresh new look at brushing their teeth and would give them autonomy over the procedure with a lot less mess along the way. The bubblegum flavour is total kid heaven, yet the formula has been carefully developed to care for young teeth containing a natural enamel component to strengthen and remineralize little monster gnashers.”
— Junior Design Awards Jury Statement
“I feel like my daughter would embrace this approach to teeth cleaning, which is currently quite a chore!”
— Lucy Clayton, Writer, Podcast Host & Dollshouse Maker (@mslucyclayton)
“I came across these tabs at Pitti Bimbo, the kids’ trade fair in Italy, and I was transfixed. Brilliant design that appeals to kids, eco-friendly packaging and exciting for kids to use.”
— Bonita Turner, Editor, Junior
“My son is a HUGE fan of these tabs, which have put a new spin on teeth brushing for him and are great for travelling with. No more sticky tubes of toothpaste that you can’t recycle.”
— Eleonore Crompton, Deputy Editor, Junior
Why our Tooth Monster Tabs stand out
Our Tooth Monster Toothpaste Tabs were designed to revolutionise kids’ oral care.
Instead of conventional toothpaste, we use a fluoride-free, microbiome-friendly formula in a solid tab that cleans effectively while staying gentle on young teeth.
At the heart of our formula is micro-hydroxyapatite — a natural mineral that strengthens and remineralises enamel — combined with zinc and zeolite for extra protection, without any aggressive or questionable ingredients.
The result? Healthy, strong little teeth and a balanced oral microbiome — naturally.
And because design and fun matter, our cheeky Tooth Monsters bring colour, joy, and adventure to the bathroom. Toothbrushing becomes something kids actually look forward to.
Health begins in the mouth — even for the little ones
The Tooth Monster line was created to give children a joyful, healthy, and sustainable start to daily oral care.
Winning Gold at the Junior Design Awards feels special because it celebrates exactly what we stand for: health, happiness, and conscious design.
Our tabs help kids build positive, lasting habits — without plastic, without sugar, and without compromise.
Each award reminds us that we’re on the right path — helping families make healthy, sustainable oral care a natural part of everyday life.
💛 Thank you for being part of this journey — and for all your love and feedback.
With gratitude,
Norbert & Heber
