Natch wins 3 silver awards at the Dental Marketing Awards!
Why our children's toothpaste is winning so many hearts (and teeth)
Some awards are more than just prizes – they are a sign that you have your finger on the pulse. That's exactly what we've achieved with our new children's toothpaste formula, “Bubblegum Toothmonster”: At the prestigious Dental Marketing Award, we won three silver awards – in the Areas of product innovation, children's communication, and campaign design. A huge success for our entire team – and a strong signal to the market!
Prestigious award with a high-caliber jury:
The Dental Marketing Award was presented for the second time in 2025. Each submission had the chance to be ranked in the three categories of effectiveness, creativity, and execution. A jury of 20 marketing and communication experts reviewed and evaluated all submitted entries. In a two-stage process, the jury members awarded points on a scale of one to ten in each of the three categories.
A seven-member executive jury then decided which of the shortlisted candidates would be awarded gold, silver, or bronze.
A total of 22 campaigns were ranked among all submissions, 13 of which were ranked multiple times. The award-winning projects demonstrate the diversity and breadth of modern dental brand management.
And our children's toothpaste was a winner!
What makes our “Bubblegum Toothmonster” formula so special:
Brushing teeth doesn't have to be a daily struggle for children. Our new formula transforms the unpopular ritual into a real highlight – with a child-friendly bubblegum flavor and a bright monster design. The unique formula, developed after a year of intensive research and taste tests with children, combines healthy oral care with a distinctive taste experience. A real highlight for anyone who wants to make dental care sustainable and child-friendly!
But that's not all: our active ingredients offer real added value!
Hydroxyapatite strengthens tooth enamel, zeolite cleans gently but effectively, zinc has an antibacterial effect – completely without fluoride.
Natural, safe ingredients: free from harmful additives, vegan and swallowable – ideal for little explorers.
Fun meets science: supported by studies conducted by Charité Berlin on remineralization through hydroxyapatite.
Our campaign: Dental care with the wow factor!
To reach our target audience – parents with young children – we have relied on a multiple mix of digital and event communication since the launch:
- Moms and health influencers as authentic voices of the community
Precise online communication via performance marketing with Google & Meta Ads - Leading pediatric dentists such as Nemo am Ring in Cologne who actively present our children's toothpaste formula to their patients
- Experience-oriented presence at trade fairs and events such as Minilu Wonderland at the IDS trade fair or the Family Circle event in Hamburg and Cologne – with huge response from dentists and parents alike.
Why this award means more to us:
The award confirms our claim: high-quality, sustainable dental care for all age groups, with products that not only work but also inspire. The next two years will be all about expansion – with more products for kids and even stronger community activation.
Because: Health starts in the mouth – for everyone!
We look forward to having you with us!
Yours, Norbert and Heber
Source: Dental Marketing Magazine
