Our 2025 Year in Review – Working together for healthy, strong smiles and longevity!

For us at Natch, 2025 was a year full of energy, growth, and groundbreaking milestones. A year in which we further deepened our mission: Health begins in the mouth, and a strong, balanced oral microbiome is the key to well-being, health, prevention, and long-term longevity. Together with our community, experts, strong partners, and a highly motivated team, we were able to set new trends and show what modern, microbiome-friendly oral care looks like.

Many new product innovations!

At the beginning of the year, we introduced a new companion for daily oral hygiene: our premium copper tongue scraper. A small tool with a big impact – because tongue cleaning is an important part of a holistic oral health routine, supporting the natural balance of the oral flora and gently removing toxins.

A particular highlight this year was the further development of our postbiotic formulas, which we have consistently expanded in 2025. We were already able to set a new standard in the spring with Prof. Dr. Shaman Tabs. The tabs combine high-quality postbiotics with hydroxyapatite and demonstrate how modern, science-based oral care works: they promote gum health, protect the tooth surface, and support a balanced oral microbiome.

Just like our Boombastic Postbiotic Mouthwash Tabs, which redefine the concept of mouthwash! We combine postbiotics, hydroxyapatite, and a highly effective blend of peppermint and spearmint for optimal freshness and a balanced oral microbiome, without any alcohol or unnecessary additives. Mouthwash couldn't be simpler, more natural, or healthier.

We are particularly proud of our latest launch: BITTER SWEET – the world's first postbiotic tab mouthwash with cistus, developed in collaboration with presenter and health expert Andrea Sokol. This collaboration was a real labor of love for us. Andrea not only brings deep expertise in holistic health, but also the ability to communicate complex topics in an understandable and relatable way. Together, we have created a product that combines the latest findings on the oral microbiome, bitter substances, and naturopathy – a mini detox for on the go that refreshes in seconds and strengthens the microbiome. Bitter Sweet marks the beginning of a new generation of Natch products that link science and nature even more closely.

Awards & honors: A strong signal

A special highlight for us were the awards we received in 2025 – a sign that we are on the right track:

A milestone: In December, we were honored with the coveted British “Dental Industry Award 2025” in London. We received the silver award in the “Best Product of the Year” category. With this “Oscar” of the dental world, we have achieved great recognition for innovation and excellence in the British and international dental industry. This award is now the 8th award since the company was founded!

We were also honored with the German Health Award 2025 in the “Toothbrushing Tablets” category – a renowned consumer prize. This confirms our mission to improve oral health in society!

Our Tooth Monster Kids Tabs also won gold at the Junior Design Awards 2025 in London, with gold in the “Best Brand for Health and Wellbeing” category. This is a great confirmation of our commitment to making oral hygiene for children healthy, sustainable, and fun.

These awards motivate us enormously!

Exciting collaboration

In February of this year, we launched a collaboration with Maxcare, one of Germany's leading supplementary dental insurance companies. “Maxcare x Natch – Maximum Protection for Your Most Beautiful Smile” shows how important it is to think about prevention and care together: while Maxcare offers financial security and subsidies for dental visits, we focus on holistic care and prevention with our toothpaste tabs. As a special highlight, our joint commercial aired on TV for over six weeks starting on February 15.

Inspiration & exchange on international stages

Throughout the year, we attended many exciting events to talk about holistic health and modern oral care:

At The Healing House Festival in Hamburg, the focus was on topics such as longevity, awareness, and holistic health. Here, we were able to show why oral health is a crucial part of holistic prevention.

At the Health Optimisation Summit in London, we exchanged ideas with biohackers, doctors, and scientists about modern microbiome research and oral health.

We are still buzzing from the incredible energy at the Growing Younger 2025 conference in London! We were able to exchange ideas with healthcare professionals, longevity experts, wellness innovators, and many curious visitors who stopped by our booth to try brushing their teeth with Natch for the first time.

Another big step toward international visibility was Natch becoming available in the Lufthansa Worldshop starting in 2025—a moment that shows that our mission is now being recognized globally.

Sharing knowledge: Understanding postbiotics

2025 was also marked by education and knowledge. In a live talk with experts such as Andrea Sokol, we explained why postbiotics play a central role in a healthy oral microbiome and how they contribute to overall health in the long term. This topic will become even more important in healthcare in the coming years – and we are so pleased to see how much interest there is in the community already!

Doing good, working together

Another wonderful moment was our initiative “Be an Angel – A healthy mouth. A warm meal. A shared mission.” Together, we were able to support people who have less access to regular oral care and provide them with a warm meal at the same time. For us, this is an important part of our work: because health cannot be taken for granted and should be accessible to everyone.

Thank you & outlook

2025 has shown us that our vision of holistic, scientifically based, and microbiome-friendly oral care is gaining ground in the world. The many conversations, partnerships, awards, and great feedback from our community have encouraged us to keep going, keep researching, and keep thinking ahead.

We say THANK YOU for your trust, your enthusiasm, and your support.

Together, we are shaping the future of oral health—healthy, powerful, and sustainable.

Here's to a bright and healthy 2026! 

Yours, Norbert and Heber